Vice Golf (Vice Sporting Goods GmbH) was founded in Germany in 2012 by Ingo Duellmann and Rainer Stoeckl.
Founded by German law students Ingo Duellmann and Rainer Stoekl in 2012 Vice started selling the highest-quality golf balls first in Germany, expanded into other parts of Europe, and entered the U.S. market in 2015.
Vice was founded on the belief that highly excellent golf balls must be available at a lower price point.
The brand focuses on direct-to-consumer sales, leveraging the internet to reach customers without the traditional retail markup. Orders are taken over the internet and the balls are shipped, directly from the manufacturer, to the consumer’s front door.
The prices are cheap, the golf balls aren’t. Vice Golf balls cost less than half as much as comparable products from other manufacturers of premium balls. In fact, one new, top-quality Vice Golf ball costs about the same as a used ball purchased through normal channels in America.
Vice Golf differentiates itself by utilizing a data-driven process in the design of its golf balls. The company has collected 15 years of fitting data from regular golfers to inform the development of its products. This approach aims to create golf balls that cater to the needs and preferences of everyday players rather than just professional golfers. Their latest offerings include three urethane balls with distinct performance profiles, designed to provide better separation in performance compared to previous models.
The product lineup includes various types of golf balls, such as the Vice Pro, Vice Tour, and Vice Drive, each designed for different playing styles and preferences. The Vice Pro, for instance, is aimed at players seeking a premium feel and performance, while the Vice Tour is marketed as a lower-priced option that still delivers good distance and playability.
Vice Golf positions itself as a challenger to established brands by offering high-quality products at competitive prices. This pricing strategy, combined with their unique design philosophy, has helped Vice Golf carve out a niche in the crowded golf equipment market.
Updated: 27-Aug-2024 | Email feedback to this question
Questions: Random | Recent| Categories