Nike stopped making golf clubs due to declining sales of golf equipment and an increasingly competitive market dominated by companies such as Callaway, TaylorMade, and Titleist.
The name is a reference to the roman number 54 (LIV) which is also the perfect score if a player shoots a birdie on every hole on a par 72 course. It is also the number of holes played in a LIV event, 54 holes, three times 18.
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