Srixon is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd.
Sumitomo Rubber Industries Ltd. also owns Dunlop Sport.
In 1930, Dunlop started making golf and tennis balls. Five years later in 1935 the popular Dunlop 65 golf ball was released. Today Srixon offers a full range of golf clubs, golf balls, and accessories.
Srixon's stated mission "OUR MISSION IS TO MAKE YOU BETTER. ONE SHOT, ONE ROUND, ONE WEEKEND AT A TIME. WE CAN'T PROMISE IT WILL BE OVERNIGHT. NO ONE CAN. BUT WE CAN SAY WE'LL BE THERE. WITH MEANINGFUL INNOVATIONS THAT START IN THE LAB, NOT THE MARKETING DEPARTMENT. WE'RE HERE TO PLAY, TO CHALLENGE, TO COMPETE AT THE HIGHEST LEVEL. WE ARE HERE FOR THE JOURNEY, THE JOURNEY TO BETTER."
You can read more about the Srixon 'Journey to Better' here https://www.srixon.com.au/en_AU/thejourney.html
Major winners Vijay Singh, Laura Davies, Keegan Bradley, and Graeme McDowell all play the Srixon Z-Star ball.
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