The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. According to management, they have recognised the need for golf to modernise for future fans and are committed to engaging new audiences whilst respecting the tradition of the sport.
Committed to including all who share a love for the game of golf, they are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.
Since the European Tour was formed in 1972, players from 36 different countries have won tournaments and live broadcasts reach more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event.
The Tour is supported by leading brands including Rolex, BMW, Callaway, DP World, Dubai Duty Free, Emirates, Hilton and Workday as Official Partners.
Read more: How Do You Get on the European Tour?